Copywriter based in Los Angeles that loves curating culturally relevant creative with carefully connected words.
I believe in Ubuntu,
a Nguni Bantu term meaning “humanity” that translates to “I am because we are.”
Nelson Mandela described it best when he said , “A person is a person through other people... [ubuntu] strikes an affirmation of one’s humanity through recognition of some ‘other’ in [their] own uniqueness and difference.”
The same understanding can be applied to writing at large. Thus, I write because we write.
Email
Instagram
Twitter
Back Home🏡
Les Mills was introducing a category-defining circuit training workout called CEREMONY to the world and they asked for our help!
And we got back to them with a few POVs on it.
1. Working out is hard, let’s lean in.
2. Woah faces are works of art.
3. The best kind of happiness, is the one that you earn.
Then, we worked with Dave Meyers and made magic!
CCO: Laura Petruccelli
CD (Copy): Pat Newman
CD(Art): Rob Stone
Sr AD: Chelsea Lee
Häagen-Dazs wanted to inspire people to slow down and savor the moment, so we flipped the fastest franchise in movie history to do it.
We worked with the Fast & Furious franchise on a Super Bowl campaign that put the fast cars and stars in the slow lane. We shot two teasers and the final spot, leaving the big, slow reveal for Super Bowl Sunday.
Then, we pimped out an Ice Cream Cadillac with West Coast Customs for Dazs Drive - a cross-country, ice cream sampling roadtrip from LA to Super Bowl XLI in NOLA.
CCO: Laura Petruccelli
CD (Copy): Nicole LeLacheur
CD(Art): Erica Stevens
Sr AD: Chelsea Lee
Lead Experience Designer: Sarah Sweeney
Super Bowl 2025
We worked with Apple TV to promote its shows and overall streaming service to the masses.
Click to View
One of the prominent programs in College Basketball history came to us and asked how they could build their social brand up to the level of success their program is experiencing on the court.
We suggested bringing back high profile alumni Richard Jefferson and Channing Frye (and their Roadtrippin’ podcast) to bring the fanfare ahead of the ‘23-’24 season.
Further, the program wondered how they could further cement their players’ personalities with their fanbase.
Insert Mildcats to Wildcats, a Hot Ones-style interview where Neil Everett helps fans get to know the coach and players while they eat Tuscon’s iconic spicy salsas and International Snacking, a series where Wildcats players from around the globe bring their favorite hometown snacks to the rest of the team.
GCD: Dan Rozier
AD: Chelsea Lee
Made with Chelc
Early 2023
Chrome is the browser of the people. What better way to showcase its unique benefits than by showing how people’s favorite follows use Chrome in their daily lives?
We worked with the team at Chrome and an amazing animator to bring this concept to life and showcase “What’s In My Tabs?” for these creators.
Jason Bolden
Kwame Onwuachi
Nom Life
GCD: Larry Gordon
CD: Michelle Lawrence
ACD: Arrie Hurd
AD: Chelsea Lee
Animator: Sophie Koko Gate
Early 2023
To launch the second season of The Wilds, we were tasked with creating a integrated campaign that captivated existing fans and brought new fans into the fold.
Using characters from the show, we brought fans into wht world of The Wilds via a global text campaign crafted with the show’s EPs and an in-person and social rollout built for our target audience specifically.
Shorty Awards Silver Honor
-Multi-Platform Calpaign
P.S. We crafted every single post on this page from April 2022 til it went inactive.
GCD: Brad Jones
ACD: Brian Leech
Jr Ad: Chelsea Lee
Designer: Olivia Curtis
April 2022
When Super Bowl LVI hit Rockstar Energy’s hometown of Los Angeles, we were tasked championing locals in a meaningful way.
LA’s street food vendors were facing increasingly strict city codes, restrictions, and regulatory fees so in partnership with Revolution Carts, we gave them brand new, street-legal carts, designed by some of the city’s most renowned street artists.
4x Shorty Impact Award Winner
-Arts & Culture
-Food & Beverage
-Branded Content
-Corporate-Community
GCD: Brad Jones
ACD: Gregg Kaysen
Sr AD: Chelsea Lee
February 2022