Copywriter based in Los Angeles that loves curating culturally relevant creative with carefully connected words.
I believe in Ubuntu,
a Nguni Bantu term meaning “humanity” that translates to “I am because we are.”
Nelson Mandela described it best when he said , “A person is a person through other people... [ubuntu] strikes an affirmation of one’s humanity through recognition of some ‘other’ in [their] own uniqueness and difference.”
The same understanding can be applied to writing at large. Thus, I write because we write.
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Huge shout out to Ashley Tyra, CD on all of these projects +
Vic & Reed, our spiritual (and senior creative) guides on ATV+
Masters of the Air is Steven Spielberg, Tom Hanks, and Gary Goetzman’s third series chronicling the terrors of WWII’s American soldiers.
We got the opportunity to work on their social marketing campaign, inclusive of a full social rollout and a unique content capture opportunity
We sourced real love letters from American soldiers to their love interests back home and had the stars of the show read them. The impact on fans of the actors, fans of the show, and the families of the soldiers was immense.
How can a global streaming brand use their art to celebrate the future of Black people? They show how they take up space (literally).
Janie Stolar Marie Bardi Reyn Ou and myself put our collective “foot” in this one.
The future is vast. Take up space.
To honor the release of this title, we were able to steal some time from Stephen Curry and Ryan Coogler to find some fun on the promo tour.
With a batch of challenging questions and two willing participants with great chemistry, we ended up with a great result.