Jr CW
Agency:
Laundry Service
Rockstar Energy is all about championing the hustle and when Super Bowl LVI hit the brand’s hometown in LA, they asked us to find a way to meaningfully champion locals. And we chose the people that keep the city going, street food vendors — they were up against increasingly strict city codes, regulations, and prohibitive fees that threatened their ability to legally earn a living.
With the help of Revolution Carts, we supplied LA street food vendors with brand new, fully-licensed carts, designed by some of LA’s best street artists. Then, we invited the vendors to show their new carts (and their tamales) off at the Rockstar Mercado in Inglewood during the week leading up to the big game.
Shorty Award - Arts & Culture, Food & Bev, Branded Content, Corp-Community
ECD: Daniel Nunez
GCD: Brad Jones
ACD: Gregg Kaysen
AD: Chelsea Lee
CW: Jared Richmond