Jared Richmond

Copywriter based in Los Angeles that loves curating culturally relevant creative with carefully connected words.

A Bay Area-born wordsmith who’s worked on everything from social posts to the Super Bowl. A student of culture and the craft of writing. A son, husband, (dog) father, uncle, brother, big homie.
A mentor and mentee, an avid sports fan, and liable to make you laugh.
A collaborator through and through.

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Rockstar Energy Respect the Hustle

Rockstar Energy is all about championing the hustle. So when Super Bowl LVI hit the brand’s hometown in LA, they asked us to find a way to meaningfully champion locals. And we chose the people that keep the city going, street food vendors — they were up against increasingly strict city codes, regulations, and prohibitive fees that threatened their ability to legally earn a living.

With the help of Revolution Carts, we supplied LA street food vendors with brand new, fully-licensed carts, designed by some of LA’s best street artists. Then, we invited the vendors to show their new carts (and their tamales) off at the Rockstar Mercado in Inglewood during the week leading up to the big game.

Everything was fire, from the food to the installations to the performances to the Rockstar merch kits we gifted the vendors when they arrived. In addition to the video below, we built social promotion assets and on-site biographies for each vendor

I even made a masked cameo on a local Telemundo broadcast showing the event! Check the first video @ 0:11.
And we earned a Shorty Award for our work!

THE TEAM
Chief Creative Officer: Jason Marks
Executive Creative Director: Daniel Nunez
Associate Creative Director: Gregg Kaysen
Junior Art Director: Chelsea Lee
Junior Copywriter: Jared Richmond
Director: David Camarena
Director of Photography: Eric Vera
Photographer: Ash Alexander
Editor: Dior Rodriguez
Music: Cobaine Ivory